"We Are GE Energy" campaign: Poster design for B2B exhibits and trade shows.
Presentation Design, Photo Editing and Retouch, Brand Compliance, Quality Control, and Print Production
Presentation Design, Photo Editing and Retouch, Brand Compliance, Quality Control, and Print Production
"We Are GE Energy" campaign: Pull-up display design for B2B exhibits and trade shows
Presentation Design, Photo Editing and Retouch, Brand Compliance, Quality Control, and Print Production
Presentation Design, Photo Editing and Retouch, Brand Compliance, Quality Control, and Print Production
GE Trade Booklet design for B2B marketing and company education
Publication Design, Graphic and Information (Data) Design, Infographics, Brand Compliance, Quality Control, and Print Production
Publication Design, Graphic and Information (Data) Design, Infographics, Brand Compliance, Quality Control, and Print Production
LEFT: Illustration for multipurpose application. Concept, Brand-Compliant Vector Illustration logos and Illustration design.
RIGHT: Monthly magazine developed to profile team memebers and highlight innovations of the internal GE P&RS Repair team.
Role: Concept prototype and style development; Art direction; Photo sourcing, retouch and editing; Cutline writing; Copy editing support; Publication development and design; Brand compliance, Quality Control.
BEFORE and AFTER: GE FACT SHEETS
Technical fact sheet design for B2B sales. Request to improve existing fact sheets.
Relatability and engagement improvement made by establishing immediate focus on problem-to-solution and how it is addressed. Quickly addresses value proposition through redesign.
LEFT: Show product overview with problem. Create clarity through steps with zoom in on problem and replicated area showing solution.
RIGHT: Guide reader with visual hierarchy (create focal point) through scale. Maintain client's order of content but increase importance of client's solution product and minimize competition's problem product.
Concept, Graphic Design, Photo Editing and Retouch, Information Design, Brand Compliance, Quality Control, and Print Production
Technical fact sheet design for B2B sales. Request to improve existing fact sheets.
Relatability and engagement improvement made by establishing immediate focus on problem-to-solution and how it is addressed. Quickly addresses value proposition through redesign.
LEFT: Show product overview with problem. Create clarity through steps with zoom in on problem and replicated area showing solution.
RIGHT: Guide reader with visual hierarchy (create focal point) through scale. Maintain client's order of content but increase importance of client's solution product and minimize competition's problem product.
Concept, Graphic Design, Photo Editing and Retouch, Information Design, Brand Compliance, Quality Control, and Print Production
GE External Trade Magazine Ad Design for B2B marketing
Graphic Design, Photo Retouch, Brand Compliance, Quality Control, and Print Production.
Graphic Design, Photo Retouch, Brand Compliance, Quality Control, and Print Production.
